01
The quiet exit
RetentionA donor of eleven years stops giving. No complaint, no email, no cancelled call. The gap only becomes visible when the annual report shows the drop, eleven months later.
AI CRM built for mission-driven work
Donors · Volunteers · Engagement · Impact
Know which donor is quietly drifting away, before the next appeal goes out.
HOPEAQUE holds every donor and volunteer relationship, scores engagement on behaviour rather than the calendar, and names the people who need a personal touch this week. Your supporters end up feeling seen, not solicited.
One plant, one supporter. Height is engagement. The bed changes as behaviour changes.
engagement 0 - 100
71
58
84
46
92
27
77
63
39
88
54
31
80
95
67
43
74
22
61
86
Ramesh Kulkarni
Monthly giver, 6 years
- Engagement 61 to 27 over two quarters
- Last gift 8 months ago
- Standing instruction lapsed, three appeals unopened
suggested next step
Personal check-in call from the programme lead
- In bloommajor gift range
- Thrivinggiving and responding
- Steadypresent, not deepening
- Driftingneeds a person, now
Illustrative bed, not a live donor file
What goes wrong
None of this happens because anyone stopped caring.
It happens because the record of the relationship lives in three tools, four sheets and one person's memory.
02
Coordination by spreadsheet
VolunteersVolunteer shifts live in one sheet, hours in another, contact numbers in a group chat. Whoever built the sheet becomes the only person who can run it.
03
The report that eats a week
ReportingA major donor asks what their support achieved. Someone reconciles receipts against programme data by hand, then rewrites the same narrative they wrote last year.
How HOPEAQUE works
Four stages, and each one hands something concrete to the next.
01
Track
Every gift, shift, call and consent on one supporter record
Donors and volunteers share a single profile. Giving history, event attendance, communication preferences and the notes someone made after a phone call all sit together, so context survives staff turnover.
Detail02
Score
Engagement read from behaviour, not from the date of the last gift
Frequency, gift-size direction, appeal response, event attendance and volunteer activity combine into one score per supporter, with the contributing signals shown alongside it.
Detail03
Reach out
A named next step for the people whose score is falling
When a score trends down, HOPEAQUE says who, why, and what usually works: a call from the programme lead, the outcome note that was promised, or an invitation back to the field.
Detail04
Report
Impact reports drafted from giving history and programme outcomes
Pull a donor, a tier or a grant, and HOPEAQUE assembles what their money funded and what changed, in a format you can edit and send the same afternoon.
DetailWhat the AI actually does
Not a donor database with a chat box bolted on.
Four jobs, each producing something a fundraiser can act on the same day.
01 · Engagement scoring
A score you can argue with, because it shows its working.
Recency alone flatters lapsed donors and punishes the annual giver who has given every March for nine years. HOPEAQUE weighs five behavioural signals and exposes the weights.
Giving frequency
gaps measured against this donor's own rhythm
26%Gift-size direction
rising, flat or shrinking over the last four gifts
22%Appeal response
opened, clicked, gave, or went quiet
19%Event and field presence
attendance and repeat attendance
18%Volunteer activity
shifts claimed, hours logged, cancellations
15%
Weights are the shipped default. You can tune them per organisation, and the score is a prompt for judgement rather than a replacement for it.
02 · Lapse-risk detection
Flagged while there is still something to save.
A donor is not lapsed the day they miss a gift. The trend starts months earlier, in unopened appeals and skipped events.
falling for 74 days
Eight weeks of engagement, one supporter. The flag fires at the third consecutive fall, not at the missed gift.
03 · Volunteer coordination
Shifts matched, hours counted, nobody chased twice.
Opportunities are matched to volunteers on skill, location and past reliability. Hours log themselves against the programme, so annual filings and certificates stop being a scramble.
- Saturday food drive12 of 14 filled
- Tutoring, Ward 69 of 9 filled
- Hours logged this month418
04 · Impact reporting
The report a major donor asks for, drafted before they ask.
HOPEAQUE joins a supporter's giving history to the programme data it funded, then writes the narrative around it. You edit, approve and send. What used to take an afternoon of reconciliation takes a read-through.
How reports are assembledDraft, donor tier: major
Total given, 6 yearstraced to 3 programmes
Direct outcome linespulled from programme data
Field photographsattached from the last visit
Named gift acknowledgementincluded
Built for two kinds of mission-driven work
The same engine, pointed at two different relationships.
Nonprofits & NGOs
One bed instead of nine spreadsheets
Donors, volunteers, appeals and receipts stop living in separate files. The person who joined last month can see the same history as the founder.
- Donor and volunteer records in one place
- Appeal performance without a manual tally
- Impact notes ready for the next board meeting
Grant-Making Foundations
Cultivation you can see across the whole portfolio
Grantee relationships, application stages, reporting deadlines and major gift cultivation held in one pipeline, with an owner against every stage.
- Stage-based visibility for development teams
- Deadlines and owners on every application
- Major gift cultivation tracked like a pipeline
A week in the garden
What actually lands on your desk.
HOPEAQUE is not another tab to check. It produces four short, specific lists a week.
Monday
Who cooled over the weekend
Scores refresh overnight. The morning list is short and ranked: three supporters whose engagement fell, with the reason attached to each.
Wednesday
The appeal, read honestly
Mid-campaign, response rates split by channel and segment. You see which segment carried the appeal and which one ignored it, while there is still time to change the follow-up.
Thursday
Volunteer gaps, filled early
Unfilled weekend shifts matched against volunteers who have done that work before and have not been asked in a while.
Friday
Two reports, already drafted
The grant interim and one major donor update sit ready for review, assembled from the same programme data your team already entered.
Honest
engagement scoring
Five behavioural signals with visible weights, instead of a recency guess dressed up as insight.
Flagged
before the drop shows
Lapse risk surfaces on the trend, months before the missing gift appears in a year-end comparison.
Drafted
impact reports
Giving history joined to programme outcomes and written up, ready to review and send.
We do not publish supporter counts or retention percentages we cannot stand behind. Usage figures go up here when there are enough of them to mean something.
Before you go
You already know the number. Let us show you the bed.
Plot your garden
How many supporters are you holding in your head right now?
Enter a rough count. The bed below is planted at that scale, with the engagement mix most donor files settle into.
50 to 25,000 on the slider, up to 500,000 typed
In bloom
24
major gift range
Thriving
408
giving and responding
Steady
492
present, not deepening
Drifting
276
quietly disengaging
The bed at your scale
1 plant = 14 supporters
At 1,200 supporters, roughly 276 are drifting without anyone noticing this quarter.
HOPEAQUE puts a name, a reason and a next step against each one, in the order they need attention.
An illustrative view based on typical donor-file patterns. Nothing here is a live read of your actual supporters - your own numbers only appear once your data is in HOPEAQUE.